Structured Data on the Web


Structured data on the web is a way to provide semantics and linked data in an approachable manner. This approach expresses concepts in JSON-LD which is a JavaScript notation popular among developers which easily expresses concepts (terms) and links to related resources (things). This structured data on the web approach has been popularized by the large commercial search providers like Google, Bing, Yandex and others via As described at “ is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”

The popularity of leveraging the approach in the earth sciences can be attributed to both this ease of developer adoption and also to its foundational use of web architecture. A web architecture foundation aids adoption by the operations side as well as the developer side. It also takes advantage of the scale and resilience of the web.

The broad nature of even scopes to the concepts of Datasets. It is the existence of that was a focus of several EarthCube projects (Project 418, Project 419 and the Resource Registry) from which spun up the ESIP Science on Schema work.

Additionally, Google leveraged to develop and populate the Google Data Set Search and provides guidance to developers to facilitate this.

Web architecture approach

OIH is focused on leveraging the web architecture as the foundation for this approach. There are several key reasons for this vs approaches like OAI-PMH or others.

A key point is that in the processes of establishing a web presence, a standard step for groups, they have already begun to build the infrastructure needed for structured data on the web. Setting up special servers or establishing and maintaining special APIs to support harvesting is not required.

Also, a large collection of tooling already exists around JSON that is directly usable in JSON-LD. That scale extends to the use of patterns which have become common in the commercial web. Allowing us to bring those same patterns and the tooling to the science community.

Additionally, this approach keeps the metadata and its representation a product of the data providers. The actor in the life cycle most aware of needed edits, new records or other events. That same record then serves multiple consumers able to generate various value add products. This benefits the provider by facilitating multiple and varied discovery vectors for their holdings.

Another key factor is the web native and semantic nature of this representation of metadata. Traditional metadata, such as ISO, by itself does not express a web referenceable instance of concepts. In doing this, structured data on the web allow connections to be made and discovered by people and machines across many holdings. This aids in both serendipitous discovery and can also be leveraged to aid discovery via semantic relations.


A CSV file is a text file containing spreadsheet information following a data model that is encoded using a convention of rows and commas defining columns.

A JSON-LD fle is a text file containing graph information following the RDF data model that is encoded using a convention based on JSON syntax.

JSON-LD is a way to serialize RDF that uses JSON notation. It is really no different then than RDF-XML, turtle, n-triples, etc. There are several ways to represent the RDF data model in text files (and some emerging binary ones like CBOR and parquet patterns). is a vocabulary for describing things similar to DCAT, FOAF, Dublin Core. It does this by using RDF as the underlying data model to represent this “ontology”.

The confusion comes from the collision of outcomes. JSON-LD came about, partly, to allow the use of the RDF data model by a broader audience. This is done by leveraging a more popular notation for the data model, JSON, in the form of JSON-LD. also wanted to advance the use of structured [meta]data by making it easier to use and connecting structured data to web pages. At the start, there were three approaches; RDFa, microformats and JSON-LD, to putting in web pages. However, the JSON-LD approach to incorporating this structured data has grown in popularity far beyond the others. As the popularity of both JSON-LD and grew, they often got conflated with each other.

The term “structured data on the web” is perhaps a more neutral way to discuss the use of vocabularies encoding in JSON-LD used in web pages. However, the phrase “” is starting to become the term for “structured data on the web using JSON-LD as a serialization”. Even in cases where you combine other vocabularies such as DCAT with JSON-LD with no involved, it seems the way to convey this is to say: “We will use the ‘pattern’ with DCAT”.

It is arguably not the best or most accurate communications strategy. It can conflate data models, serialization and vocabularies. However, it is concise and ubiquitous and not likely to change.

Intellectual Merit

OIH leverages structured data o the web patterns in the form of of and JSON-LD encoding. This means that much of what is done to address OIH implementation by providers also is available both to existing commercial indexing approaches as well as emerging community practices

Additionally, both the publishing and indexing approaches are based on several web architecture patterns. Meaning that existing organization skills are leveraged and staff experience is enhanced. This helps to address both the sustainability of the OIH connection and the efficiency of organizational operation.

Broader Impacts

By leveraging existing technology and approaches a larger community is enabled to engage and make more samples discoverable and usable.

The nature of structured data on the web also provides the ability to apply semantic context to samples. This means richer discovery and information about samples, the past uses and potential future uses is more readily available.

Simplified architecture also means easier development of tools and interfaces to present the data. Allowing the presentation of samples and their information in a manner aligned with a given community’s needs. A simplified architecture aids sustainability from both a technical and financial perspective.